Over the past few decades emerging markets have experienced an increased share of global manufact...

This book explores how customer service can become the singular competitive differentiator for or...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, an...

This book explores the key players, challenges and policies affecting higher education in Africa....

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

This book explores the key players, challenges and policies affecting higher education in Africa....

This book explores how customer service can become the singular competitive differentiator for or...

Over the past few decades emerging markets have experienced an increased share of global manufact...

Branding is an increasingly important part of business strategy for all types of businesses, incl...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...