We live in a golden age of technological innovation and commercialization, which has enhanced val...

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersect...

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersect...

This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance...

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thi...

This book explores how customer service can become the singular competitive differentiator for or...

Vocational education and training (VET) are major stepping stones in the development journey of a...

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

Legend in Marketing: Managerial Marketing - Current ThoughtBy Jagdish N. ShethManagerial Marketin...

Consumer Behavior

Legend in Marketing: Managerial Marketing - The Early YearsBy Jagdish N. ShethManagerial Marketin...