Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro...

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of en...

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of en...

This book presents multidisciplinary perspectives on opportunities and best practices necessary f...

For African enterprises, entrepreneurs and governments to take full advantage of new digital oppo...

The idea behind editing this book is to present a contemporary reference that tells the story of ...

The first of this two-volume work brings to the fore marketing communication theories and concept...

The first of this two-volume work brings to the fore marketing communication theories and concept...

For African enterprises, entrepreneurs and governments to take full advantage of new digital oppo...

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro...

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...