This book aims to examine the practical implications of digital video advertising across a wide r...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new n...

Relationship marketing builds and maintains long-term relationships with customers through value ...

The integration of pioneering information and communication technologies has transformed the hosp...

This book offers an accessible and comprehensive introduction to relationship marketing in franch...

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhan...

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, an...

A comprehensive guide to navigating the complex world of digital marketing. From 3D video and aug...

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experi...

A revolutionary insight into the future of tourism and hospitality. This groundbreaking work expl...