Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through l...

Strukturgleichungsmodelle stellen das Standardinstrument zur empirischen Prüfung von hypothetisie...

This accessible, practice-oriented and compact text provides a hands-on introduction to market re...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

This book is an easily accessible and comprehensive guide which helps make sound statistical deci...

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his ...

Online retailers have gained massive popularity in recent years, plunging large parts of brick-an...

The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

This book offers an easily accessible and comprehensive guide to the entire market research proce...

Eines Tages ist es so weit: Der Nachwuchs steht ins Haus und damit eine Reihe von Planungsproblem...