The ultimate test of marketing investment, and indeed any investment, is whether it creates value...

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

This book has been considered by academicians and scholars of great significance and value to lit...

These essays examine the importance of historical consicousness and the role of historiography in...

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services...

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mappin...

Website security made easy. This book covers the most common ways websites get hacked and how web...

This helpful text clearly sets out the very best, state-of-the-art strategies in key account mana...

Changes at the global, federal, state, and municipal level are pushing forward the reparations mo...

An imaginative, witty, original but deadly serious introduction to all the concepts you need in m...

This second edition of Marketing Accountability, now called Marketing Value Metrics, introduces a...

From the Back Cover: