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  1. Strategic Marketing Issues in Emerging Markets Strategic Marketing Issues in Emerging Markets

    Strategic Marketing Issues in Emerging Markets

    Atanu Adhikari
    Springer, Springer
    11.08.2018

    This book presents a collection of articles addressing a range of marketing strategies unique to ...

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    53,49 €
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  2. Instructor’s Manual for Strategic Marketing Cases in Emerging Markets Instructor’s Manual for Strategic Marketing Cases in Emerging Markets

    Instructor’s Manual for Strategic Marketing Cases in Emerging Markets

    Atanu Adhikari
    Springer, Berlin, Springer

    This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases ...

    Taschenbuch
    32,09 €
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  3. Strategic Marketing Issues in Emerging Markets Strategic Marketing Issues in Emerging Markets

    Strategic Marketing Issues in Emerging Markets

    Atanu Adhikari
    Springer, Springer
    30.01.2019

    This book presents a collection of articles addressing a range of marketing strategies unique to ...

    Taschenbuch
    53,49 €
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  4. Services Marketing Issues in Emerging Economies Services Marketing Issues in Emerging Economies

    Services Marketing Issues in Emerging Economies

    Atanu Adhikari
    Springer, Springer
    25.02.2021

    This book would enable students, academics and practitioners to develop a thorough understanding ...

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    160,49 €
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  5. Strategic Marketing Cases in Emerging Markets Strategic Marketing Cases in Emerging Markets

    Strategic Marketing Cases in Emerging Markets

    Atanu Adhikari
    Springer, Springer
    21.07.2018

    This book helps students to develop a critical understanding of the service business scenarios an...

    Taschenbuch
    58,84 €
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  6. Strategic Marketing Cases in Emerging Markets Strategic Marketing Cases in Emerging Markets

    Strategic Marketing Cases in Emerging Markets

    Atanu Adhikari
    Springer, Springer
    10.05.2017

    This book helps students to develop a critical understanding of the service business scenarios an...

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    58,84 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  7. Services Marketing Issues in Emerging Economies Services Marketing Issues in Emerging Economies

    Services Marketing Issues in Emerging Economies

    Atanu Adhikari
    Springer, Springer
    25.02.2022

    This book would enable students, academics and practitioners to develop a thorough understanding ...

    Taschenbuch
    160,49 €
    Print on Demand
    Alle Preise inkl. MwSt | Versandkostenfrei
  8. Strategic Product Management Strategic Product Management

    Strategic Product Management

    Atanu Adhikari
    Springer, Berlin, Springer
    05.10.2026

    This book presents a comprehensive and strategic perspective on product management in today s dyn...

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    117,69 €
    Besorgungstitel - wird vorgemerkt
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