Ein weltweit wegweisendes Werk.„Positioning“ zählt heute zu den 100 wichtigsten Managementbüchern...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

Dünya Capinda Bestseller Marka Yaratmanin 22 Kurali, Pazarlamanin 22 Kurali ve Markalarin Evrimi ...

Everyone knows that building your product or service into a bona fide brand is the only way to st...

Il mercato è pieno di insidie. E il marketing è una materia complessa, spesso ostica. In continua...

Marka konusunda yazilmis en basit ve en ise yarayan kitaplardan biri.Zaten marka dediginiz nedir ...

Pazarlama devrimini atesleyen kitapDünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, i...

En iyi pazarlama kitabinin yazari bir Harvardli akademisyen veya bir Fortune 500 CEOsu degildi. P...

Sol Beyinli Yönetimle Sag Beyinli Pazarlama Neden Anlasamaz.. Bu Konuda Ne Yapmak LazimMarka Yara...

What's the secret to a company's continued growth and prosperity? Internationally known marketing...