This volume offers a comprehensive and structured exploration of marketing research within the br...

The AI Revolution is Not About Technology. It's About People. Artificial Intelligence is no longe...

In a world where many organizations drift amid disjointed data, fragmented processes, and isolate...

The book explains how to evaluate infrastructure projects using Cost- Benefit Analysis (CBA), com...

For years, we have told ourselves a convenient story: maximize short-term profit and comfort whil...

In the midst of a digital revolution that is redrawing the boundaries between consumers and busin...

In a time of rapid change, tunnel vision won't get us where we want to go. This is a book about l...

In the complexity of the current economic context, exports represent the only path that allows It...

The book introduces the key elements contributing to entrepreneurial vitality and sustainability ...

The book serves as an educational resource for financial markets and investment courses, targeted...

In recent decades international trade theory has not been very helpful, overallin explaining the ...

'An insider of the European Commission since the late 1980s, Marco Buti is a unique guide through...